In order to deploy the Red Ocean Strategy, which is an established and proved business model, in a Blue Ocean, which is a market or sector that has not yet been exploited, the Blue Ocean strategy is used. Horizontal expansion is another term that may be used to describe this kind of advancement.
On the other hand, this does not mean that you should entirely stop thinking about the potential of discovering blue seas.
There are businesses who began with a Blue Ocean idea, saw a quick rise in the number of rivals, but continued to focus on improving their product or service in order to retain their company growth. These businesses are examples of firms that have been successful in following this strategy.
To put it another way, businesses that have mature products may ensure their continued existence and viability over the long term by establishing other distribution channels for products that are not related to their principal business. The enterprises in question engage in competition with direct competitors in red seas for core commodities; nevertheless, they lack the freedom to focus on developing new and creative products and services.
Companies that use Purple Ocean strategies place a high priority on developing new product lines in existing markets, in addition to their primary markets, and they accomplish it by using a variety of different approaches.